Co-Founder and Head of GTM · IGTMS and Affiliates

Nicole
Gordon

The systems builder behind eight-figure revenue.

Her operating philosophy: done beats planned, transparency beats politeness, and if a founder won’t let you record the call, that’s a red flag.

20 Yrs
Experience
8-Fig
Revenue Built
10
Ventures & Brands
100s
Founders Transformed

Charleston, S.C. · IGTMS · Integrated AI · HOWL

She Spent 20 Years Building Companies. Then She Went All In.

Twenty years in the mortgage industry. Now the tech stack that makes revenue repeatable.


Nicole Gordon spent 20 years in the mortgage industry and now builds the tech stack that makes revenue repeatable. She is Head of GTM for IGTMS and its growing list of affiliate companies, where she leads systems, strategy, and scale along with new company launches.

Nicole Gordon at home in Charleston, South Carolina
Home base. Charleston, S.C.

After her husband, Mark, scaled their first company, Fortren Funding, to seven-figure revenue, she led it through its acquisition by E Mortgage Management in 2016, building a custom Salesforce-Encompass integration that had no precedent at the time. Today she designs the operating models, AI automations, and GTM infrastructure that cut CAC, reduce founder dependence, and make growth predictable instead of reactive. She is also a real estate investor and owns Renting Charleston, a portfolio of long-term rentals in the area.

She serves on the board of CF Bites, a Charleston nonprofit, and is an active member of Founders Club. She is at the gym at 5am so she can be home for family dinner at night. She and Mark have been married and business partners for over 20 years. They have three daughters and live in Charleston.

The Portfolio

One operator.
Thirteen ventures.

Software, marketing, real estate, a podcast, a community, and a cake company her daughter runs. Every one of them is a system Nicole built or rebuilt. Pick any node and go see it.

The Portfolio

Ventures & Brands She’s Built

Ten brands across go-to-market, AI, real estate, and community. Tap any logo to see what it is.

The IGTMS Ecosystem

IGTMS

IGTMS

IGTMS is a B2B go-to-market consultancy that helps service companies build predictable revenue. Using its Core Four framework covering messaging, lead generation, sales execution, and revenue technology, the firm transforms companies in 120 days. As the team likes to say, their best clients don't renew, they graduate.

Multiply

Multiply

Integrated AI Solutions is the company behind Multiply, which gives founders AI agents that handle operations, growth, and strategy the way they would themselves. The system covers daily briefs, call intelligence, meeting prep, a content engine, and a mission-control dashboard, and it deploys in 30 days. Multiply brings calm to the chaos and gives founders their freedom back.

HOWL

HOWL

HOWL is an in-house marketing engine for expert-led B2B firms, the kind where reputation and trust matter more than volume. Rather than running disconnected tactics, HOWL builds one visibility system across outreach, CRM, founder-led content, and search, keeping a firm's ideal buyers aware of them throughout the buying process. Its promise to clients is simple: stay in front of your ideal customer, forever.

RAM

RAM

RAM, the Revenue Accelerator Mastermind, is the private founder community behind IGTMS. Founders do not just learn the Core Four Revenue System, they build it into their business over 8 weeks and 48 lessons, with weekly live calls alongside other owners. It is built to create revenue systems that hold up as a company grows.

The Business Owner Exchange

The Business Owner Exchange

TBOE, The Business Owner Exchange, is Nicole's free community for business owners and founders, an open space to trade ideas, share what is working, and get real go-to-market guidance at no cost. It serves as the entry point to everything IGTMS offers.

Charleston & Personal Ventures

The Gordon Guide

The Gordon Guide

The Gordon Guide brings together two decades of Nicole Gordon's work in mortgage, sales enablement, and building revenue teams, including a seven-figure exit, eight-figure revenue, and more than a thousand originators trained. It gives founders and loan officers a systems-first playbook for predictable growth.

Cofounding Charleston

Cofounding Charleston

Cofounding Charleston partners with local Charleston businesses as a fractional, equity-aligned co-founder. Nicole and her team build the sales and operations systems that take a business from a good idea to a company that scales, coaching and investing alongside the owners with real skin in the game. Their goal is straightforward: turning dreamers into millionaires, one partnership at a time.

Renting Charleston

Renting Charleston

Renting Charleston manages residential asset acquisition from start to finish, sourcing long and short-term rental properties, underwriting the risk, building the proformas, securing financing, and creating the go-to-market system to fill them. It is disciplined real estate investing built to perform.

Meeting Charleston

Meeting Charleston

When Nicole and her husband moved to Charleston with no friends, family, or network, they started the Meeting Charleston Podcast to meet the local business owners one conversation at a time. Seven years later it is still going, still local, and still done purely for the love of the community that welcomed them.

Charleston Cake Company

Charleston Cake Company

Charleston Cake Company is a mother-daughter venture that Nicole's daughter Samantha launched at ten years old, making custom cakes, cookies, and celebration desserts from scratch. Four years running, Samantha has catered a 300-guest event and turned a young baker's ambition into a real business. It is the proudest company in the portfolio.

Where She Focuses

Core Disciplines

  • 01Systems DesignEvery revenue goal needs an operational backbone. Nicole designs the processes, workflows, and architecture that turn strategy into something a team can actually run day after day.
  • 02Revenue OperationsCRM architecture, pipeline hygiene, forecasting frameworks. Nicole builds the RevOps layer that makes sales motion produce numbers you can trust, repeat, and grow from.
  • 03GTM ImplementationStrategy without execution is a document. Nicole closes the gap between what leadership decides and what the team ships, including ICP, messaging, outbound, and CRM.
  • 04Team EnablementSystems only hold if the team uses them. Nicole builds the training, documentation, and accountability structures that make adoption stick past the first month.
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Strategy is the vision. Systems are the work. Most people stop at the vision.

Nicole M Gordon

Ready to build the system?

Book a call with Mark. Nicole works behind every engagement to make sure the systems hold.

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